World of fair trade is a reference field [Fair] meant as sperimentation land where to construct alternative economies ethically oriented. Therefore [Fair] places itself as interlocutor in counselling and planning of organic and fair supply chains, transparent, able to get in touch with subjects of the Third World with the different experiences of social economy of our territories.  Districts of Fair Economy, Purchasing Solidarity Groups, the World Shops, the small Fair Trade and Ethical Finance organizations, are our direct interlocutors in the common planning of micro economy, as short and sustainable supply chains able to join the birth of a coherent and transparent project with the development of new products to be commercialized.  But also the agencies and the public administration, respecting several applications of Agenda 21, think how to get more sustainable their choices, through supplying organic and fair trade products. .