Because communicating means to inform, but also to exist. It means to construct an imaginary able to speak about concrete alternatives including all those small good practices experiences that today are the framework of expanding fair economy.  [Fair] develops communication and alternative information projects, from the analysis of the needs and elaborates a coherent strategy with the message to spread and the imaginary to construct.  This is possible because of the ability to communicate a project or an experience, but also in the development of marketing plans, in the offer of press office for initiatives and events, word and image processing both electronic (CD-ROM, DVD, Website) and printed out (leaflets, posters, informative booklets).